Groqet Partner - Bespoke Foil Company (Baby Keepsake)

Brand: Bespoke Foil Company
Official Company name: The Bespoke Foil Company Ltd
Sector: Baby Product Keepsakes
Stage when we started: Established local business + Ecommerce
Mark's (Groqet) role: Director of Growth & Marketing (+ Shareholder)

Who are Bespoke Foil Company?

The Bespoke Foil Company is a heartfelt brand built around one simple but powerful idea - to help families capture the tiny, fleeting details of early childhood before they slip away. With every foil print, we turn your little one’s hand and footprints into something you can treasure forever, framed beautifully and crafted with real care. This isn’t about products, it’s about preserving moments that mean everything, especially in the blur of family life. Every part of the journey has been made as easy and thoughtful as possible, because we know what it feels like to want to hold onto those memories while juggling the chaos.

What Bespoke Foil Company needed

When I joined Bespoke Foil Company, they...

had an eCommerce website filled with foil keepsake products for all occasions
attended local baby groups selling baby keepsake products
had established a growing local customer base
had built a successful six-figure local business
and had a vision to become a one-product business and launch their franchise opportunity

What they needed my help and guidance on was...

To help them with the transition over to becoming a single product business (baby keepsake foil print kit), the customer journey structure and messaging (content) on the new website, all the techie SEO stuff, a marketing growth strategy, plus formulating and launching their Memory Catcher Franchise Programme nationwide.

The Bespoke Foil Company journey so far

When one of the directors first approached me, we had a good chat and both decided that I would come on-board initially on a 3-month paid getting to know each other basis to ensure it felt right before moving forward through the legal formalities. During this paid trial, I helped him to...

Plan out the new website
Crafted all the content for the new website
Briefly structured the franchise opportunity
And even created a 'go-to-market' plan

Even before the trial period ended, we both knew that it was the right fit, so we made it official I and became a director and shareholder within the business, with the formal title of Director of Growth & Marketing.

Since then, we have...

Completed the website build ensuring the branding and messaging is on-point
Got the product to a position where it is beautiful and perfect
Developed systems to automate processes, so the business is ready for scale
Detailed and packaged the Memory Catcher Franchise Programme
Recorded multiple tutorial videos ensuring a personal easy flow
Launched the new website
Re-branded all our social accounts
Pushing forward with our 'go-to-market' plan

You could say that we now have a solid foundation ready for scale and growth.

Why I wanted to partner with Bespoke Foil Company

When I first looked at their website, I just saw - another Ecommerce business online. As I got deeper in during the 3-month paid trail period, I found myself getting more and more excited about the business.

As a father of four and a grandad myself, I know that our little ones soon grow up and having a cherished keepsake of them before it is too late is an emotional attachment. The new feel of the brand and product we had created together - just had me.

It also got me excited to be getting back into the franchise game, with something that was not just about making money, but capturing memories.

The Bespoke Foil Company certainly has massive growth potential and together we are going to capture memories throughout the UK and beyond.

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